The fresh positioning of TEZYO brand is defined by the new platform Real Glam and celebrates personal style in a real world with real people.

Our everyday lives have nothing to do with the lives of models posing in magazines. We’re busy — we have mornings when we drink our coffee on the go, meetings that end late, and others we show up to already in the evening.

We squeeze into the subway, wait in line for pretzels, and jump over puddles on the street. We rarely ride in convertibles on the French Riviera, we’re hardly ever served at three-Michelin-star restaurants, and we probably spend even less time vacationing six months a year in the Caribbean.

Strategy

• Communication Platform
• Communication Strategy

Creativity

• Creative Concept
• Copywriting
• Art Direction

Production

• TV & Online Commercial
• Main Visuals Photography
• Product Photography

Idea

We need a style that doesn’t frustrate us for what we’re not, but compliments us for who we are. And what we do. Every single day.
We need shoes and bags for the chaos that is our modern life. We want fashion for real problems, not for fanciful scenarios.
And we need a store for shoes and bags that understands this and enhances our needs — however real, mundane, sometimes unremarkable, yet always uniquely important.
We need TEZYO, where product variety and accessible prices allow us to enjoy responsible, intentional glamour — high quality, beautiful, but real. We need a Real Glam.