The new ad campaing promoting the fact that the LUCA Ștrudel is one of their most appreciated products.
Strategy
- Communication Strategy
Creativity
- Creative Concept
- Copywriting
- Art Direction
Production
- Food Photography
Idea
Usually, advertising campaigns are made to increase the sales of a product.
But when you have — by far — the best product on the market, you take a different approach; you do the opposite: an advertising campaign where we boast about how well the product we’re promoting is already selling.
We thank people for selling the strudel so well it’s exceeded our expectations.
This twist creates curiosity and a desire to try the product — “let’s see why it’s selling so well”.
Creative Team
- Traian Aron
- Dobrin Daniel
Production
- Red Carpet Studio
Client
- LUCA