For the launch of the schnitzel sandwich, we’ll align with our main brand promise — the signature line “Avem bun” (“We’ve got good stuff”) — and talk about how good the sandwich is. But we won’t say it in a typical, boring way like everyone else. We’ll say it the LUCA way.

Strategy

• Communication Strategy

Creativity

• Creative Concept
• Copywriting
• Art Direction

Production

• Product Photography

Idea

We personified the schnitzel sandwich and talked about its goodness as if it were a person.

If the schnitzel sandwich were a good person, what would it do?
How would it behave in society?
How would it interact with people?