LUCA is launching a new product, a combination of a pretzel with a pizza filling, and they need a way to tell the people about that in a funny way.
Strategy
- Communication Strategy
Creativity
- Creative Concept
- Copywriting
- Art Direction
Production
- Food Photography
Idea
The insight comes from the product’s name.
The name describes the product so clearly that there’s no mystery at all about what it’s made of.
Unlike other products such as Happy Luca, Covriluca, or Luca Haiducesc, where the name doesn’t reveal anything about the content, Covripizza makes it pretty obvious — it’s about pretzel and pizza (it’s just missing the “g”).
Our name lays all the cards on the table — it tells you straight up what it’s about. It doesn’t beat around the bush, it doesn’t try to confuse you, and it doesn’t promise more than it delivers. That’s exactly how our communication will be, too.
Creative Team
- Traian Aron
- Daniel Dobrin
Production
- Red Carpet Studio
Client
- LUCA