We’re following up on the “Where do you get your energy from?” image campaign with a more tactical, more product oriented campaign centered around natural gas, electricity and services.
Strategy
- Communication Strategy
Creativity
- Creative Concept
- Copywriting
- Art Direction
Production
- TV Commercial
- Main Visuals Photography
Idea
And if in the first campaign we we’re talking about the energy that motivates everything we do, this time the approach will be more practical: we’ll talk about the physical energy (gas, electricity, services) that inspires emotional energy (ideas, joy, surprises). In a surprising chain reaction story triggered by the natural gas that we cook with in the kitchen, we’ll discover how our energy generates more and more energy – like a snowball that keeps on growing.
The chain will include also electricity and services in a loop that we all go through everyday. What we have here is a much more practical demonstration and the perfect continuation for the image campaign philosophy – the energy that ENGIE supplies fuels our daily energies that in turn inspire others.
Creative Team
- Traian Aron
- Dan Stanescu
Production
- Studio Set
Partners
- McCann PR
Client
- ENGIE