RobotX is the brand of the ROBONET competitiveness hub.
The hub creates synergies between member companies, each with different resources, expertise, and R&D capabilities, all working toward a single goal — contributing to societal progress through innovation, research and development, and through mini-UAV (autonomous aerial systems) and UMV (autonomous naval systems) technologies
Strategy
- Brand Strategy
Creativity
- Brand Identity
- Naming
- Visual Identity
- Graphic Design
Production
- Product Photography

New Name
A play on words, experimental & robotics, the new name expresses the core of the brand: the vision to inovate in technology as a means to help society.

The visuals:




Brand materials & product photography:















Presentation video:
Creative Team
- Traian Aron
Partner
- McCann PR
Production
- Photography: Macri Studio
Client
- Robonet
