Happy Luca is a great combination — both literally and figuratively.
A combination because the ingredients blend perfectly, complement each other, and the result is an exceptional taste.
And it’s also a great combo because you pay little and get a lot. A successful investment when you’re hungry.
Strategy
- Communication Strategy
Creativity
- Creative Concept
- Copywriting
- Art Direction
Idea
We’re launching a collection of Romania’s most famous clever combos — and adding one more, even better: “Happy Luca.”
Alongside the classic “get rich quick” schemes, a new one has just appeared — in the world of pastries.
Some are old, some are new, but all of them are legendary — and lately, everyone’s been talking about them.
Creative Team
- Traian Aron
- Daniel Dobrin
Client
- LUCA