If in the Real Glam campaigns we focused outward, toward the world, this time we turn our tools of analysis and inspiration inward.
This time, we’re looking for the Real You.
Strategy
- Communication Strategy
Creativity
- Creative Concept
- Copywriting
- Art Direction
Production
- TV & Online Commercial
- Main Visuals Photography
- Product Photography
Idea
No man is an island. We are part of a family, a group of friends, a group of colleagues, a context — and this sense of belonging naturally connects us to a group identity.
Sometimes this identity is obvious, other times more subtle. Sometimes it shows in leather jackets, other times in the way we style our hair. But however it manifests, you are not just yourself — you are your group. And it shows in the way we are with that group.
You can be the grumpiest at work in your gray suit, but when you’re with your friends, you laugh out loud and wear only colorful sweaters. At school, no one gets you, but when you meet your gadget-loving friends, the glasses, consoles, and synthesizers are the passions that give your life meaning. You are not just you — you are your group.
Product photography:
See us in action in the making of this campaign:
Creative Team
- Traian Aron
- Dan Stanescu
Production
- .2029
Client
- TEZYO by Otter Distribution