In their second campaign, ZMEU (the new coffee sub-brand from LUCA) is communicating in a new visual universe made of fantastic traditional aesthetics mixed together with the long-established brand specific humour.
Strategy
- Communication Strategy
Creativity
- Creative Concept
- Copywriting
- Art Direction
- Package Design
Production
- Illustration
Idea
Using the beloved traditional Romanian superheroes as a reference, we crafted our own modern heroes that derive their daily superpowers from a ZMEU coffee cup.
Whether you are a taxi driver dealing with the daily city traffic, or a mother taking her kids to school early in the morning, or maybe a young man getting up early after a night of clubbing, you can have a cup of ZMEU coffee to get your energy back.
Creative Team
- Traian Aron
- Daniel Dobrin
Production
- Vali Petridean (illustrator)
Client
- LUCA