Launching video of the first edition of Fall In Love music festival.
Strategy
- Communication Strategy
Creativity
- Creative Concept
- Copywriting
- Art Direction
- Graphic Design
Production
- Video Commercial
Idea
We’re defining a new kind of “falling in love” — through beautiful, unexpected examples and mystical visuals, all set in the magical atmosphere of the Mogoșoaia location.
The voice narration is a manifesto of all the things you can fall in love with at this event: the lake, the labyrinth, the bench beneath the trees, etc.
The film presents a series of performances featuring human installations that highlight the beauty of the event’s location. Each performative installation showcases one of these elements in a conceptual artistic manner.




Creative Team
- Traian Aron
- Diana Nica
Production
- Studio Set
Partner
- McCann PR
Client
- Fall In Love Festival
